“It found that consumers are most interested in seeing humor- (49%), family- (47%) and value-orientated adverts (43%) over celebrity or athlete-endorsed products and car products, which scored lowest in terms of trust with 20% and 22% respectively. Value-oriented ads jumped up 10% from Nielsen’s last ‘Global Trust in Advertising’ report, which was published in 2015….
Tag: Brandon McGee
To accelerate business, build better human-machine partnerships
“Selling is a relationship between you and your customer, but there’s a third party—data and artificial intelligence— that can give you better insights and the ability to be more contextually aware and more responsive to your customer, says Roese. “Data, AI, and ML technologies can ultimately change the economics and the performance of all parts…
AI is thriving on and driving the edge
“Organizations that are looking to strategize around these developments should keep three factors in mind, says Intel VP Brian McCarson. First, open source becomes a key enabler because AI thrives on ready access to as much data and as many resources as possible. Secondly, video will become a major asset as organizations evolve in the…
The evolution of banking and fintech partnerships
“According to surveys conducted by PwC in 2016 and in 2019, 42% of banks engaged in joint partnerships with fintech companies, and 94% of financial services companies said they were confident that fintech would help to grow their company’s revenue over the next two years. Fintech should not be feared, as it’s been a major…
2 Easy Ways to Use Artificial Intelligence at Your Small Business
“AI is beneficial for process automation, and it has already helped companies enjoy more efficient operations. Using RPA (Robotic Process Automation), AI can help businesses delegate various administrative tasks that aren’t complex but extremely time-consuming. There is now a deluge of consumer data available for you to collect, analyze, and use for your business’s benefit….