“80% of Brazilian consumers buying goods or services online would accept recommendations from an AI-driven system to support their decision making, while 20% are happy to fully delegate the choice to the platform. When it comes to Brazilians who frequently shop online, the percentage of those who would delegate the choice to an AI robot…
Tag: Brandon McGee
Virtual Try-On Is More Than A Pandemic Trend – And These Brands Are Reaping The Rewards
“Partnering with fashion giants like Farfetch and Prada to start, Snap’s new machine learning technology will utilize ‘3D Body Mesh’ to replicate real-life fits as Snapchatters try virtual clothes on via the camera, implementing voice-enabled controls to let the app know they’re looking to browse and try on in AR. ‘70% of consumers feel that…
Embracing the rapid pace of AI
“In a recent survey, ‘2021 Thriving in an AI World,’ KPMG found that across every industry—manufacturing to technology to retail—the adoption of artificial intelligence (AI) is increasing year over year. Part of the reason is digital transformation is moving faster, which helps companies start to move exponentially faster. But, as Cliff Justice, US leader for…
Google fuels online shopping with Lens, AI, and Shopify
“As part of its I/O 2021 keynote today, Google talked about online shopping and the ways it is boosting this experience for both merchants and shoppers. Among other things, the company introduced its Shopping Graph, a dataset ‘enhanced’ using artificial intelligence to monitor a variety of constantly changing parameters, ensuring shoppers can find products they’re…
Adweek Elevate AI – May 18
“The influence and importance of artificial intelligence and performance marketing have proven their worth in the marketing ecosystem. Assisting to facilitate connections, personalize messaging, ease everyday difficulties and drive business goals, AI and performance marketing initiatives are crucial to the future of business. Join Adweek for our fourth annual Elevate: AI where we welcome marketers,…