“When Todd Lindemann joined Redwood Credit Union about a decade ago, the institution did not have a good handle on its data. Like many banks and credit unions, data was trapped in silos and data governance was iffy. ‘We knew we were terrible with data, but we knew what we wanted to accomplish…We knew that…
Tag: Data
Using AI-Based CDPs to Improve the Customer Experience
“The use of CDPs has been growing for several years now. According to Gartner’s 2019 Marketing Technology Survey, 43% of brands polled had a fully-deployed customer data platform (CDP) and 31% were working to implement one. As customer data complexity continues to increase exponentially, the use of CDPs will continue to rise. Given that customer…
To accelerate business, build better human-machine partnerships
“Selling is a relationship between you and your customer, but there’s a third party—data and artificial intelligence— that can give you better insights and the ability to be more contextually aware and more responsive to your customer, says Roese. “Data, AI, and ML technologies can ultimately change the economics and the performance of all parts…
AI is thriving on and driving the edge
“Organizations that are looking to strategize around these developments should keep three factors in mind, says Intel VP Brian McCarson. First, open source becomes a key enabler because AI thrives on ready access to as much data and as many resources as possible. Secondly, video will become a major asset as organizations evolve in the…
6 Digital Banking Transformation Trends for 2022
“Data and AI Will Differentiate Winners from Laggards As mentioned in previous articles, data and analytics is the fuel that powers all other components of digital banking transformation. In 2022, it is expected that the combination of data and AI will be the most important differentiator between winners and losers in the marketplace. Customers expect…