- “In 2016, along came a fledgling software company called Phrasee–the pioneer of AI-powered copywriting. Phrasee’s computational linguists constructed eBay’s bespoke language models which, in just five minutes, produced human-sounding copy at scale that was tailored to eBay’s plans, promotions and brand voice.
- In the US, eBay has enjoyed a 15.8% average open rate uplift and a 31.2% average click rate uplift, providing a consistent ROI on all campaigns.”
“eBay recognized that it had to bring together people who were distributed globally, first and foremost, and then set them up for success. ‘You have to provide the right tools, the right forum, the right practices, the right mechanics to bring these ideas together. It’s not only about code, but it’s about collaboration. It’s about agile practices,'”
“What happens when over 3,000 employees globally spend a week innovating and reimagining the eBay experience? Magic. This is the word eBay’s Director of Innovation Programs, Nousheen Eslambolchi, uses to describe Hack Week — eBay’s annual week-long program aimed to cultivate new ideas and disrupt ecommerce.”
- “Chief Architect and Vice President of eBay AI and Platforms Sanjeev Katariya said AI is woven into all aspects of its platform and touches every experience within eBay.
- “We have over two decades of data and customer insights that we use to train our algorithms and make our AI smarter,” Katariya said. “Every time a user interacts with the marketplace, the AI learns and provides feedback so we can create a better experience.The advances have been accelerated by developments in deep learning that allows us — and others — to make longer strides in how we process data.”
- Of particular interest to sellers: eBay is using artificial intelligence in search, personalization, recommendation systems, and insights and discovery – as well as computer vision, machine translation, and natural language processing.
- “AI has become the key to understanding buyer behavior and removing friction to ensure we’re serving up the best experiences,” Katariya said.”
“Our [technique] can be immensely helpful, as out of 284,807 samples we can safely rule out 139,220 [transactions],” they wrote.
If you’ve purchased or sold something on eBay recently, you might have encountered the system in action. The researchers coyly noted that it was successful in picking out fraudulent transactions in data from an “ecommerce platform”