“Gartner expects that by 2021, early adopter brands that redesign their websites to support visual and voice search will growtheir digital commerce revenue by 30 percent.
Shopping cart abandonment is an industry-wide scourge. It’s estimated that upwards of 70 percent of online shopping carts are abandoned before customers complete their purchases.
there’s a correlation between the lack of enthusiasm CMOs feel for their digital performance and the fact that only 36 percent of global marketing decision makers telling Forrester they use AI.
Yet only 7 percent of Chief Marketing Officers (CMOs) surveyed recently by IBM said that their digital transformation initiatives were exceeding their expectations.
The US Census Bureau pegs Q2 e-commerce sales at $127.3 billion, an estimated 9.6 percent of all US retail sales in the second quarter of this year. Online sales, number of orders and overall traffic to e-commerce sites are all up. On average, consumers spend $114.19 per online order”
“The primary encumbrance to this ensuring that AI systems have a quality data set to draw from. The report points to the importance of a mature and well-developed information architecture in order to effectively create and leverage AI in the enterprise.
Naturally, developing an information architecture and the AI systems to leverage it will require human expertise. Forrester cites a talent shortage in this field, indicating that “Two-thirds of AI decision makers struggle with finding and acquiring AI talent, and 83% struggle with retention,” adding that the shortages extend beyond hard technology and science fields, as ‘firms need industry, social, legal, customer experience, and operational expertise to train, manage, and trust AI systems.'”