Amazon and aieCommerce to impact 7M jobs and 25% of malls (Dr. Tu-Lam Pham)

Overview:

  • How to compete with Amazon
  • Win through direct to consumer model: Casper Mattress, Warby Parker glasses

Keys:

1) Good Value

2) Easy Returns

3) Utilize data – “Data is the new oil”

4) Simple Marketing – Mobile First, Social, Content; “Don’t buy media, create media”

5) Adopt New Tech Early

– Messaging apps are the new internet

– Augmented reality

Fast-forward to interesting points:

7 min – Friction and UX

10 min – Retail jobs eliminated 7M

30 min – Example – Friction in pizza business

https://youtu.be/Kxr0nplICHE

MOBILE Instagram Talks New Shopping Features And Why It Doesn’t Have A Buy Button – PYMMTS.com

Dealing with friction stands as vital work for any company engaged with eCommerce, as the PYMNTS Checkout Conversion Index demonstrates. It found that, on average, it takes 22.1 clicks to complete an online purchase. As well, the average time it too, to check out from online sites stood at 2 minutes and 25 seconds in the second quarter of 2018 — that’s 12 seconds faster than was the case in the first quarter of 2018. And as the report noted, “We are  witnessing a sharper focus on the implementation of friction-reducing features that enhance consumers’ mobile shopping experience.”

https://www.pymnts.com/mobile/2018/instagram-online-shopping-features-checkout/