5 lessons learned from a Black Friday customer experience fail

“HubSpot research found that 80% of consumers would stop doing business with a company because of a poor customer experience.

Here are 5 key lessons ecommerce retailers can learn from Retailer B’s mistakes to ensure that they have a solid customer experience strategy in place for Black Friday and Cyber Monday.

    Don’t skimp on infrastructure
    Optimise the user experience
    Take a long, hard look at order fulfillment
    Prepare customer service staff
    Make automation your friend”

https://memeburn.com/2019/11/5-lessons-black-friday-fail/