“The eCommerce major recommends personalized categories based on your previous purchases, onsite searching, and browsing history. Such a level of personalization – despite having scope for improvement – is estimated to increase sales by 10% according to a report. Studies show that returning customers account for 40% of eCommerce revenue while being only 8% of…
Tag: hyper-personalization
Re-thinking Ecommerce Personalization
“80% of shoppers are more likely to purchase from a brand that provides personalized experiences. Another common misconception about personalization is that lengthy and intensive preparation is needed before implementation. The fact is, you don’t need a wealth of customer data to begin personalizing the shopping experience on your store, nor should you wait until…
TECHNOLOGY AND TRUST: BANKING IN AN EVOLVING MARKET
“Take Accenture’s Five Big Bets for Retail Payments in North America report, published in October last year. In a wide-ranging survey of US and Canadian banking experts, it found that between 11% and 15% expect to lose ground to fintechs and challenger banks, describing a market in which incumbents find themselves on unstable ground and faced…
3 eCommerce Brands That Nail Hyper-Personalization
“Hyper-personalisation is a marketing tactic which leverages artificial intelligence (AI) and third-party real-time data sources to enhance brand messaging with relevant, context-sensitive information. For example, an email may be personalised with the customer’s name, but it could then be hyper-personalised by dynamically changing its content depending on the receiver’s past purchase history, physical location or…