“The trick to making a good AI-powered chatbot might be to have humans tell it how to behave—and force the model to back up its claims using the internet, according to a new paper by Alphabet-owned AI lab DeepMind. In a new non-peer-reviewed paper out today, the team unveils Sparrow, an AI chatbot that is…
Tag: ML
What’s SMS Got to Do With Conversational AI?
“Various reports show that SMS has a 90% delivery and open rate — much higher than any other channel, and a relatively low unsubscribe or opt-out rate. It’s not SMS itself so much as the landscape around it that’s evolved. Conversational AI tech has advanced by leaps and bounds, integration between systems and data flow…
AI-powered personalization: The key to unlocking ecommerce growth
“Forty percent of customers prefer targeted ads aligned to what they are looking for to make the buying process easier. This could be why behaviorally targeted ads are twice as effective as non-targeted ads. AI helps marketers run more targeted brand campaigns, which eventually helps them decrease their marketing spend and increase their revenue. A…
The Pros and Cons of Artificial Intelligence
“The advantages of artificial intelligence are many and only growing. AI can quickly translate a passage of text — for example, this article —into whatever language you’d prefer to read. AI can easily sort through tremendous amounts of data, providing humans with organized information at the touch of a few keystrokes. It can aid in…
How E-Commerce Trendsetter Sephora Is Giving Its Digital Business a Tech Makeover
“The switch to commercetools gives Sephora the ability to utilize cutting-edge MACH architecture technology principles, which are designed to make it easier for companies to add or replace tech components in the future and respond rapidly to changing demand. MACH architecture stands for microservices-based, API-first, cloud-native, headless. Sreedhararaj spelled out for CO— how each of…