Tag: mobile

Spectre is a new iOS camera app that uses AI to create stunning long exposures

~ Brandon McGee ~ Leave a comment

“But Spectre isn’t just about long shutter speeds: it’s using AI and computational photography to produce enhanced long exposures without the usual distractions. The app can completely remove crowds from a scene, which will come in handy if you’re photographing spots that are popular with tourists. It can even clear streets of cars in some scenarios. Check out the video below. Additionally, the app automatically detects evening scenes to create those desired light trails and can easily apply that motion effect to falling water.”

https://www.google.com/amp/s/www.theverge.com/platform/amp/2019/2/28/18244630/spectre-app-ai-phone-photography-long-exposure-camera-ios-now-available-price

3 things we learned from Facebook’s AI chief about the future of artificial intelligence

~ Brandon McGee ~ Leave a comment

Facebook’s chief AI scientist Yann LeCun

“The International Data Corporation indicates global spending on AI systems is expected to hit $US77.6 billion in 2022, more than tripling the $US24 billion forecast for 2018.

A key element in advancing the field of artificial intelligence, particularly when it comes to deep learning, will be ensuring that there’s hardware capable of supporting it.

  1. Machines have to get much better at power consumption in order for AI to improve.
  2. We’ll continue seeing AI advancements in smartphones in the near term before improvements appear elsewhere.
  3. Giving machines “common sense” will be a big focus for AI research in the next decade.”

https://www.google.com/amp/s/amp.businessinsider.com/facebook-artificial-intelligence-yann-lecun-2019-2

Google Accelerated Mobile Pages And Artificial Intelligence (AI)

~ Brandon McGee ~ Leave a comment

“About browsing the web on mobile, 46% of people dislike waiting for pages to load. It takes 15.3 seconds on average to load a mobile landing page.

According to the study, a one-second delay in page load time leads to:

• 7% loss in conversions

• 11% lesser page views

• 16% reduction in customer satisfaction

Moreover, 50% of the mobile users abandon a page, if the load time is more than 10 seconds.

Three kinds of pages in e-commerce where AMP is effective are: The Homepage, Product Category Pages, and Product Pages.

Benefits of using Google AMP for Ecommerce

  1. Improve conversions with a fast, user-friendly experience
  1. Maintain flexibility and control
  1. Improve average order value and Maximize sales

Demerits of AMP for Ecommerce

  1. Implementation is not easy
  1. Higher Rankings are not guaranteed

Google Accelerated Mobile Pages And Artificial Intelligence (AI)

As AMP is on a quest to deliver an enhanced experience to the customers, it is now shifting its gears towards harnessing the power of artificial intelligence (AI) to provide an effortless experience.

When AMP is combined with Artificial intelligence, the digital marketers are more capable of turning their e-commerce website a site ‘worth seeing’. To provide a seamless user experience, AMP + AI offers a human-centric approach which further facilitates business to bring a deep human touch to their services with ‘mass personalization’.”

https://www.google.com/amp/s/readwrite.com/2019/02/11/a-comprehensive-guide-to-google-accelerated-mobile-pages/amp/

New Global Data Suggests Online Fashion Shoppers Now Spend More on Mobile Than Desktop: 46% v 44%

~ Brandon McGee ~ Leave a comment
    • “The research is based on an analysis of 1.2 billion visits to fashion ecommerce websites globally over the whole of 2018.
    • New research suggests that online fashion shoppers globally now spend more on mobile than desktop: 46% v 44%.
    • On average fashion shoppers browse for 164 seconds when they visit a site on mobile – and 239 seconds on desktop.
    • And they are less likely to make a purchase on mobile, with the conversion rate averaging 1.32% on smartphone (compared with 2.4% on desktop).
    • The average order value (AOV) is also lower on mobile at $103 compared with $120 on desktop.”

    https://martechseries.com/mobile/mobile-marketing/new-global-data-suggests-online-fashion-shoppers-now-spend-mobile-desktop-46-v-44/

    AI For Mobile: New Solutions To Speed Up Performance – Forbes

    ~ Brandon McGee ~ Leave a comment

    “More than 5 billion people around the world have a mobile phone connection, according to a recent study by GSMA Intelligence. We can’t imagine our lives without mobile phones, which are gradually turning from convenient everyday tools into things like medical devices. It’s not surprising that many companies are developing AI tools for mobile devices.

    But there’s a serious shortage of professionals in the AI industry with multi-field expertise. An engineer may be a great mobile software developer but lacks knowledge in machine learning—or conversely, an ML engineer or data scientist may not have experience with mobile software.”

    https://www.google.com/amp/s/www.forbes.com/sites/nvidia/2018/12/07/ai-for-mobile-new-solutions-to-speed-up-performance/amp/

    And they’re off! Black Friday, the Super Bowl of shopping, kicks off holiday season

    ~ Brandon McGee ~ Leave a comment

    CSONDY, GETTY IMAGES

    • On Thanksgiving Day, the traffic flowing through mobile devices represented 68 percent of all online traffic, according to Salesforce. And 54 percent of all digital orders that day were made through smart phones, the most of any day this year and roughly 30 percent more than in 2017.
    • Social media is also playing a growing role, with nearly 8 percent of traffic on Thanksgiving Day generated by platforms like Instagram and Facebook — a more than 40 percent uptick over 2017.
    • Digital research firm eMarketer has similar figures, saying that e-commerce spending will rise 16.6% to $123.73 billion, making up 12.3% of total holiday retail sales — the largest chunk ever.

    https://www.google.com/amp/s/amp.usatoday.com/amp/2056063002

    MOBILE Instagram Talks New Shopping Features And Why It Doesn’t Have A Buy Button – PYMMTS.com

    ~ Brandon McGee ~ Leave a comment

    Dealing with friction stands as vital work for any company engaged with eCommerce, as the PYMNTS Checkout Conversion Index demonstrates. It found that, on average, it takes 22.1 clicks to complete an online purchase. As well, the average time it too, to check out from online sites stood at 2 minutes and 25 seconds in the second quarter of 2018 — that’s 12 seconds faster than was the case in the first quarter of 2018. And as the report noted, “We are  witnessing a sharper focus on the implementation of friction-reducing features that enhance consumers’ mobile shopping experience.”

    https://www.pymnts.com/mobile/2018/instagram-online-shopping-features-checkout/

    Salesforce: 40% Of 2018’s Retail Revenue Will Happen This Week During Black Friday and Cyber Monday

    ~ Brandon McGee ~ Leave a comment

    Mobile will be key.

    So will AI, for perhaps the first time, as smart systems are helping to drive more than a third of all retail revenue.

    • This upcoming Cyber Week will be the biggest digital week ever. We predict that 40% of the entire shopping season’s revenue will be made the first week of the season, which is up from 32% last year. Black Friday, predicted to be up 19% and Cyber Monday, up 16%, will lead the charge for the critical Cyber Week period.
    • This is the year that mobile wins! Shoppers will again turn to their phones for visiting sites – as phones will drive 68% of the season’s traffic. 
    • And on peak mobile days, like Christmas Eve, mobile will drive a massive 72% of all traffic and 54% of all orders.
    • Over the last year, we’ve seen shoppers come to appreciate the value of AI in their overall shopping experience. AI-powered product recommendations have had a massive impact and are driving 37% of all revenue

    https://www.google.com/amp/s/www.forbes.com/sites/johnkoetsier/2018/11/20/salesforce-40-of-retail-revenue-will-happen-this-week-during-black-friday-and-cyber-monday/amp/

    DVF – AI Driving 400% Higher Conversion

    ~ Brandon McGee ~ Leave a comment

    Check out this article on PYMNTS.com to see how Diane von Furstenberg is utilizing AI to drive eCommerce conversion improvement on mobile through improved personalization. Save this data point for your next business case.
    Being (Artificially) Intelligent About High Fashion

    “The conversion rate for mobile shoppers that engage with the AI tool is 4.3 percent. That rate may not sound amazing, but according to Araujo, that is about 400 percent higher than mobile conversions for shoppers who don’t interact with it.”