Sunil Rao, Global Head of Consumer Goods, Salesforce
Three ways consumer goods leaders are investing in the future
“Amazon’s reach has swept the industry: 68% of CG leaders think that consumers are more loyal to Amazon’s Marketplace than individual brands.
Retailers and brands are losing the battle for replenishment: Shoppers are choosing online marketplaces 47% for repeat purchases, ahead of retailers (34%) and brands themselves (20%).
Powerful private-label brands from the likes of Tesco, Hema, Costco, Amazon, and Walmart are soaring to new heights: In 2018, Costco’s Kirkland brand earned nearly $40 billion — an 11% increase from 2017 (and more sales than Campbell Soup, Kellogg’s, and Hershey combined).”
“Planned mobile improvements in 2019 include using Groupon’s proprietary data, machine learning and AI to improve discovery, relevance and service on the platform. Mobile is also a key enabler of Groupon’s booking and voucherless initiatives that make it easier for people to use their Groupons.”
“But Spectre isn’t just about long shutter speeds: it’s using AI and computational photography to produce enhanced long exposures without the usual distractions. The app can completely remove crowds from a scene, which will come in handy if you’re photographing spots that are popular with tourists. It can even clear streets of cars in some scenarios. Check out the video below. Additionally, the app automatically detects evening scenes to create those desired light trails and can easily apply that motion effect to falling water.”
“About browsing the web on mobile, 46% of people dislike waiting for pages to load. It takes 15.3 seconds on average to load a mobile landing page.
According to the study, a one-second delay in page load time leads to:
• 7% loss in conversions
• 11% lesser page views
• 16% reduction in customer satisfaction
Moreover, 50% of the mobile users abandon a page, if the load time is more than 10 seconds.
Three kinds of pages in e-commerce where AMP is effective are: The Homepage, Product Category Pages, and Product Pages.
Benefits of using Google AMP for Ecommerce
Improve conversions with a fast, user-friendly experience
Maintain flexibility and control
Improve average order value and Maximize sales
Demerits of AMP for Ecommerce
Implementation is not easy
Higher Rankings are not guaranteed
Google Accelerated Mobile Pages And Artificial Intelligence (AI)
As AMP is on a quest to deliver an enhanced experience to the customers, it is now shifting its gears towards harnessing the power of artificial intelligence (AI) to provide an effortless experience.
When AMP is combined with Artificial intelligence, the digital marketers are more capable of turning their e-commerce website a site ‘worth seeing’. To provide a seamless user experience, AMP + AI offers a human-centric approach which further facilitates business to bring a deep human touch to their services with ‘mass personalization’.”