Consumer Goods, eCommerce Sales and Groupon

Sunil Rao, Global Head of Consumer Goods, Salesforce

Three ways consumer goods leaders are investing in the future

  • “Amazon’s reach has swept the industry: 68% of CG leaders think that consumers are more loyal to Amazon’s Marketplace than individual brands.
  • Retailers and brands are losing the battle for replenishment: Shoppers are choosing online marketplaces 47% for repeat purchases, ahead of retailers (34%) and brands themselves (20%).
  • Powerful private-label brands from the likes of Tesco, Hema, Costco, Amazon, and Walmart are soaring to new heights: In 2018, Costco’s Kirkland brand earned nearly $40 billion — an 11% increase from 2017 (and more sales than Campbell Soup, Kellogg’s, and Hershey combined).”

Commerce Dept: eCommerce Sales Jump 12.4 Pct In Q1

  • “The Commerce Department reported Friday (May 17) that eCommerce sales were up 12.4 percent from last year to $127.3 billion, measured in terms of non-seasonally-adjusted data.
  • And eCommerce sales have doubled through the past five years, noted Seeking Alpha, reaching a recent threshold last year of more than $500 billion.
  • Walmart stated that its eCommerce sales grew by 37 percent. Management said on the earnings call”

Groupon Celebrates 200 Million App Downloads

  • “Planned mobile improvements in 2019 include using Groupon’s proprietary data, machine learning and AI to improve discovery, relevance and service on the platform. Mobile is also a key enabler of Groupon’s booking and voucherless initiatives that make it easier for people to use their Groupons.”

Bank of America bets digital transformation can offset rising expenses elsewhere – ZDNet

Jackpot…this article on Bank of America is a goldmine of data for mobile, voice and digital. Use these numbers in your next business case pitch for capital funding.

  • “The bank said that it ended its first quarter with 27.1 million active mobile banking users, up 9 percent from a year ago, and digital sales were 27 percent of all consumer banking revenue.
  • The bank said that it ended its first quarter with 27.1 million active mobile banking users, up 9 percent from a year ago, and digital sales were 27 percent of all consumer banking revenue.
  • In addition, Bank of America said it had 5.4 million Zelle users, up 2.7 times from launch in June 2017.
  • Bank of America also recently launched Erica, an artificial intelligence platform that has 6.3 million users. 
  • 77% of our deposit transactions are now down through digital means.
  • Merrill Lynch, which has 60 percent of clients using an online or mobile platform across the company.”

Spectre is a new iOS camera app that uses AI to create stunning long exposures

“But Spectre isn’t just about long shutter speeds: it’s using AI and computational photography to produce enhanced long exposures without the usual distractions. The app can completely remove crowds from a scene, which will come in handy if you’re photographing spots that are popular with tourists. It can even clear streets of cars in some scenarios. Check out the video below. Additionally, the app automatically detects evening scenes to create those desired light trails and can easily apply that motion effect to falling water.”

3 things we learned from Facebook’s AI chief about the future of artificial intelligence

Facebook’s chief AI scientist Yann LeCun

“The International Data Corporation indicates global spending on AI systems is expected to hit $US77.6 billion in 2022, more than tripling the $US24 billion forecast for 2018.

A key element in advancing the field of artificial intelligence, particularly when it comes to deep learning, will be ensuring that there’s hardware capable of supporting it.

  1. Machines have to get much better at power consumption in order for AI to improve.
  2. We’ll continue seeing AI advancements in smartphones in the near term before improvements appear elsewhere.
  3. Giving machines “common sense” will be a big focus for AI research in the next decade.”

Google Accelerated Mobile Pages And Artificial Intelligence (AI)

“About browsing the web on mobile, 46% of people dislike waiting for pages to load. It takes 15.3 seconds on average to load a mobile landing page.

According to the study, a one-second delay in page load time leads to:

• 7% loss in conversions

• 11% lesser page views

• 16% reduction in customer satisfaction

Moreover, 50% of the mobile users abandon a page, if the load time is more than 10 seconds.

Three kinds of pages in e-commerce where AMP is effective are: The Homepage, Product Category Pages, and Product Pages.

Benefits of using Google AMP for Ecommerce

  1. Improve conversions with a fast, user-friendly experience
  1. Maintain flexibility and control
  1. Improve average order value and Maximize sales

Demerits of AMP for Ecommerce

  1. Implementation is not easy
  1. Higher Rankings are not guaranteed

Google Accelerated Mobile Pages And Artificial Intelligence (AI)

As AMP is on a quest to deliver an enhanced experience to the customers, it is now shifting its gears towards harnessing the power of artificial intelligence (AI) to provide an effortless experience.

When AMP is combined with Artificial intelligence, the digital marketers are more capable of turning their e-commerce website a site ‘worth seeing’. To provide a seamless user experience, AMP + AI offers a human-centric approach which further facilitates business to bring a deep human touch to their services with ‘mass personalization’.”