- “The research is based on an analysis of 1.2 billion visits to fashion ecommerce websites globally over the whole of 2018.
- New research suggests that online fashion shoppers globally now spend more on mobile than desktop: 46% v 44%.
- On average fashion shoppers browse for 164 seconds when they visit a site on mobile – and 239 seconds on desktop.
- And they are less likely to make a purchase on mobile, with the conversion rate averaging 1.32% on smartphone (compared with 2.4% on desktop).
- The average order value (AOV) is also lower on mobile at $103 compared with $120 on desktop.”
- “Consumers are growing more comfortable buying fashion items on their phones reveals new Black Friday and Cyber Monday data from AI-powered retail personalisation platform, Nosto. And for fashion retailers, Black Friday and Cyber Monday 2018 was 36% bigger than last year.
- Nosto’s analysis of millions of visits to fashion sites globally suggests mobile accounted for 71% of traffic and 56% of sales revenue (up from 64% of traffic and 50% of sales revenue in 2017) on the two holiday shopping days. Conversion rates are also up on mobile phones from 1.98% last year to 2.28% in 2018″
“Nosto’s AI-powered personalisation solution for bag and tech accessories retail brand Knomo has been recognised as a double-winner in the eCommerce Awards for Excellence 2018. It was honoured with both the ‘Best use of AI’ and ‘Best use of Personalisation’ awards at the annual online retail industry event.
The results have been impressive. Since going live with Nosto’s personalisation technology, Knomo has achieved a 16% increase in Average Order Values from onsite product recommendations; a 60% increase in conversions from using onsite pop-ups targeting cart abandoners; and a 10x Return on Ad Spend via Facebook retargeting.”
The company’s innovative retail personalization solutions have fueled a three-year growth rate of 260 percent in North America driven by deep relationships with 2,500 of the world’s fastest growing brands. Nosto has also driven a gross merchandise volume (GMV) of more than $10 billion through its customer stores, and is averaging a 22 percent increase year over year GMV for retail customers, significantly higher than the average of 14 percent for ecommerce retailers.