Young Brazilians prefer AI over humans for e-commerce advice

  • “80% of Brazilian consumers buying goods or services online would accept recommendations from an AI-driven system to support their decision making, while 20% are happy to fully delegate the choice to the platform.
  • When it comes to Brazilians who frequently shop online, the percentage of those who would delegate the choice to an AI robot rises to 32%
  • 19% of the Brazilian e-commerce users polled said that there is more effort involved in interacting with human advisors”

Why AI in E-Commerce is the Powerplay That We All Need?

“Can we call AI a game-changer in the world of eCommerce? Well, AI is a trending concept that supports all modern technologies. With the fastest succession of technological breakthroughs, AI is rapidly revolutionizing the eCommerce industry as a whole.

  • Creating Customer-Centric Visual Search
  • Chat Bots
  • Retargeting Potential Customers with AI
  • Optimizing eCommerce through automated online merchandising
  • Machine Learning delivers relevant shopping experiences
  • Optimizing Entire eCommerce Site
  • Delivers value in real-time
  • Promotions and demotions”

How SMEs can emulate the success of Amazon through ecommerce personalisation

“So much so that it was recently reported that they (Amazon) have more than a 30% share of the UK’s ecommerce market.

Here are just a few of the practices of Amazon which can be emulated by SMEs through investment in an ecommerce personalisation platform.

  • Personal references – ‘Hello John’
  • Recently viewed – link to their recent browsing history
  • Intelligent search – predict what products their customers are searching for as soon as a letter is typed
  • Recommenders – recommend other products
  • Product Recommendation Types – bundling recommendations into many different types
  • Cross selling and upselling – suggests additional purchases”

How SMEs can emulate the success of Amazon through ecommerce personalisation

Anticlimax: Monetate, Pa. retail-software maker that drew $46M from hopeful investors, bought by Texas competitor

  • “Monetate, a Conshohocken-based company whose software personalizes online shopping for customers, announced Thursday that it is being acquired by Kibo, a Dallas-based rival.
  • Kibo, which employs about 265 people, provides cloud-based software for online commerce. In February, it acquired Certona, a recommendation engine that also uses AI to streamline e-commerce sales. Kibo’s client base includes about 600 business-to-business and consumer retailers and brands, according to the company.”

Stephen R. Collins

CEO Monetate

How Artificial Intelligence is Changing the Landscape of Digital Marketing

    • “Reportedly, brands who have recently adopted AI for marketing strategy, predict a 37 percent reduction in costs along with a 39 percent increase in revenue figures on an average by the end of 2020 alone.
    • According to a 2019 study by Forrester and Albert, only 26% of marketers are making use of autonomous AI, while 74% take a more manual approach with assistance from AI.”