I’d like to share this infographic produced by Linnworks titled “6 Lucrative Ways to Use Big Data in eCommerce.” They’ve done a really nice job and the content is well written. The only potential gap is the fact that they don’t mention the importance of AI (artificial intelligence) and the role that it plays in leveraging big data to accomplish the 6 goals. You’ll notice that both retailers (Amazon and Walmart) and every company generating the data (Google, Facebook, YouTube, SnapChat) are all of the forefront of developing and implementing AI technology. The power and the lift is generated by combining AI + Big Data.
“The ecommerce industry has seen tremendous growth in the last decade and it doesn’t look to slow down anytime soon.
2017 alone favored global retail e-commerce sales to the tune of 2.3 trillion dollars which is a trillion dollars extra to what it was in 2014. This figure is likely to grow by over 246% by 2021.
Blockchain, which is one of the most reformative technological inventions of the fourth industrial revolution has already disrupted several major sectors including the finance, health and gaming industries. It is further looking to have a major impact in ecommerce industry.”