“Various reports show that SMS has a 90% delivery and open rate — much higher than any other channel, and a relatively low unsubscribe or opt-out rate. It’s not SMS itself so much as the landscape around it that’s evolved. Conversational AI tech has advanced by leaps and bounds, integration between systems and data flow…
Tag: SMS
The Return to Brick and Mortar in 2022
“63% of Americans stating that they feel comfortable and safe going back to shopping malls and physical stores. SMS and Whatsapp: Ensuring a new or existing customer receives your message is paramount. This is why companies are now more aware of the importance and efficiency of SMS marketing. This ensures that your message is at…
What is RCS messaging? Everything you need to know about the SMS successor
“A replacement for SMS and MMS messaging, rich communication services (RCS) is a protocol that is overseen by the GSM Association and functions like WhatsApp and other popular chat apps. Backed by Google, it has become a popular tool across Android devices and is now embraced by Verizon, AT&T, and T-Mobile. SMS (Short Message Service)…
Why SMS Marketing Could Be Your Brand’s Secret Weapon in 2019
Credit: Getty images This article is not related to AI, but it’s such a critical opportunity that I wanted to include it this evening. I have deep experience in this space from my time at Facebook. My team leveraged SMS to acquire, engage and retain users. Our budget for SMS alone was mind-boggling and impact…