“Over the five days from Thanksgiving to Cyber Monday 2018, 165 million shoppers spent more than US$300 each, on average A failure during this period would be devastating, bringing bad headlines and loss of revenue, and probably losing valuable future custom. So, how do you avoid these pitfalls? The answer is to ensure your site…
Tag: testing
AI may help deliver the UX we’ve been waiting for- ZDNET.com
Photo: Joe McKendrick “A recent survey of design professionals by Adobe finds more than half, 62%, expressed interest in AI and machine learning and what they add to the creative process. AI and machine learning will have a “democratizing effect on creativity” in applications and products. Eliminates one-sided testing approaches. “AI deals with the A/B…
Digital Operative Partners with Sentient
— Digital Operative Partners with Sentient Technologies to Provide AI-Powered Testing and Optimization Using Sentient Ascend™ With the addition of Ascend to its suite of strategic partners, Digital Operative is now able to implement AI-based CRO tests, an alternative to A/B and multivariate solutions, which will facilitate increased revenue and conversions for clients. Ascend allows…