71% of executives say the metaverse will be good for business. Here’s why

– “The metaverse will be positive for business, according to most respondents to an Accenture survey.

– It will be “breakthrough” or “transformational”, 42% say.

– This reimagining of the internet is one of four tech trends identified by Accenture.

– The metaverse will be worth more than $1 trillion in annual revenues, according to JP Morgan.

– Many companies are already embracing it, including Disney, Gucci and Warner Bros.”


Three ways to build brand success in the metaverse

  • “Innovation must be grounded in doing something new that will fulfill a need of the consumer in a way that either excites or delights them. That’s what builds word of mouth and keeps them coming back for more. Explore the metaverse through your customer’s lens and pull out not just what’s bright and shiny, but what’s making their lives better.”


Future of work: Smart glasses, holograms and AI-equipped robots will change our jobs

  • “The future of how we work will, in a few years, include smart glasses that transport workers into augmented or virtual reality environments, communicating with your co-workers via a hologram from anywhere in the world or relying on robots powered by artificial intelligence to help run manufacturing operations.
  • ‘Everything is becoming intelligent,’ Amon said in a recent interview with The Washington Post. ‘We’ve been focused on providing all of the chips that go into all of those smart devices, whether it is a robot in manufacturing, whether it is a drone for agriculture, whether it’s a point of sale when in retail.’”


McDonald’s Discovers the Golden Ticket to Making Billions in the Metaverse. Any Business Can Copy It

  • “McDonald’s recently filed applications with the U.S. Patent and Trademark Office, in what indicates to most that the global fast food chain is setting up to open shop in the metaverse.
  • Hidden within the depths of its applications, and beyond the downloadable multimedia files, virtual events, and non-fungible tokens is what McDonald’s is really after: “operating a virtual restaurant online featuring home delivery,” according to trademark attorney Josh Gerben, who tweeted about it last week.
  • The seemingly mundane move is smart, and business owners who want to stay on the cutting edge should pay attention. Here are three guideposts that can help inform a savvy strategy to enter–and make money in–the metaverse.
  • 1) Sell what sells for you
  • 2) Meet people where they are.
  • 3) Offer a clear value.”


Facebook is trying to advance AI to ‘human levels’ in order to build its metaverse

“During an event for the company, now known as Meta, on Wednesday CEO Mark Zuckerberg announced Project Caraoke, an effort to get AI to a “human level” of intelligence where it’s capable of learning, predicting, and acting on its own.

“In the metaverse, we’ll need AI to help people navigate between the virtual world and the physical world, and because these virtual worlds will be changing constantly, AI needs to understand context and learn like humans do,” Zuckerberg said.”