“McDonald’s recently filed applications with the U.S. Patent and Trademark Office, in what indicates to most that the global fast food chain is setting up to open shop in the metaverse. Hidden within the depths of its applications, and beyond the downloadable multimedia files, virtual events, and non-fungible tokens is what McDonald’s is really after:…
Tag: virtual reality
Facebook is trying to advance AI to ‘human levels’ in order to build its metaverse
“During an event for the company, now known as Meta, on Wednesday CEO Mark Zuckerberg announced Project Caraoke, an effort to get AI to a “human level” of intelligence where it’s capable of learning, predicting, and acting on its own. “In the metaverse, we’ll need AI to help people navigate between the virtual world and…
Virtual Store Openings Tease the Future of Shopping
“Digital evolution is a critical component of our growth strategy as we enhance the overall omnichannel consumer experience,” said Christopher Reid, vice president and general manager of global digital at Kontoor Brands. “Through these new virtual stores, we are offering consumers a more immersive experience with our products and the opportunity to engage with our…
The Metaverse is already here: 5 companies building our virtual reality future
“If you believe Facebook, the future is a virtual reality “metaverse.” The tech giant, which changed its name to Meta last month, plans to invest $10 billion this year to develop products that support augmented and virtual reality — a robotic hand, high-tech VR glasses and sophisticated software applications, to name just a few. Analysts…
Niantic is mapping the world and warns about the future of augmented reality
“Hanke warns about the dangers of less than scrupulous actors taking advantage of the world of AR. ‘Think about a wearable device that’s with you all day long. If it’s on your head, it probably knows where you’re looking most of the time. Maybe it knows about other things too, like your heart rate. You…