“Digital evolution is a critical component of our growth strategy as we enhance the overall omnichannel consumer experience,” said Christopher Reid, vice president and general manager of global digital at Kontoor Brands. “Through these new virtual stores, we are offering consumers a more immersive experience with our products and the opportunity to engage with our…
Tag: VR
The Metaverse is already here: 5 companies building our virtual reality future
“If you believe Facebook, the future is a virtual reality “metaverse.” The tech giant, which changed its name to Meta last month, plans to invest $10 billion this year to develop products that support augmented and virtual reality — a robotic hand, high-tech VR glasses and sophisticated software applications, to name just a few. Analysts…
Niantic is mapping the world and warns about the future of augmented reality
“Hanke warns about the dangers of less than scrupulous actors taking advantage of the world of AR. ‘Think about a wearable device that’s with you all day long. If it’s on your head, it probably knows where you’re looking most of the time. Maybe it knows about other things too, like your heart rate. You…
Facebook creates exec team to work on Mark Zuckerberg’s vision for a digital universe
“‘Today Portal and Oculus can teleport you into a room with another person, regardless of physical distance, or to new virtual worlds and experiences,’ Bosworth wrote. ‘But to achieve our full vision of the Metaverse, we also need to build the connective tissue between these spaces — so you can remove the limitations of physics…
Virtual Try-On Is More Than A Pandemic Trend – And These Brands Are Reaping The Rewards
“Partnering with fashion giants like Farfetch and Prada to start, Snap’s new machine learning technology will utilize ‘3D Body Mesh’ to replicate real-life fits as Snapchatters try virtual clothes on via the camera, implementing voice-enabled controls to let the app know they’re looking to browse and try on in AR. ‘70% of consumers feel that…