“Hogan notes how, in many respects, eCommerce paved the way for AI. Data collected for things such as advertising helps to train neural networks. In addition, eCommerce firms have consistently aimed to improve and optimise their algorithms for things such as recommendations to attract customers. Nvidia has a machine called the DGX-2 which delivers two…
Tag: AI eCommerce
Amazon Used An AI to Automatically Fire Low-Productivity Workers
“Documents obtained by The Verge show how Amazon used a computer system to automatically track and fire hundreds of fulfillment center employees between for failing to meet productivity quotas — a grim glimpse of a future in which AI is your boss. But the automated tracking-and-firing system sounds even more egregious — placing power over employment in the hands of an AI…
Blueshift raises $15 million from Softbank for its AI customer engagement tools
“There’s merit to Blueshift’s approach. A recent report published by Forrester Research found that highly personalized, omnichannel marketing campaigns have the potential to generate four times more revenue and 18 times greater profits than static campaigns. In practice, Interaction Graph enables marketing managers to manage email, push notifications, text messages, social media accounts, and webpages…
What Is Contextual Commerce and Why It Can Be So Hard
‘Contextual commerce is the idea that consumers should be able to buy whatever they want, wherever they want, with as few hoops to jump through as possible.’ On the back end, there are numerous systems a retail can harness to connect with consumers. “Any multivariate platform like Rich Relevance, Optimizely or Maxymiser can associate content…
Interview: How Fashion E-Tailer And Recommendation Platform Suggesty Is Enabling Next-Generation International Commerce
“The second trend that I see with fashion ecommerce in the U.S. is that the customers are still more hesitant to make online purchases for more than $200. However, in Asia, consumers are more used to having a higher-priced digital transaction. We did experiment with AI, but at the end of the day, AI and…