“For those of us working in the realm of digital marketing, the impact has become even more clear over the last few years. To put things into perspective, 61% of marketers say AI is the most important aspect of their data strategy, according to MemSQL. Have you ever searched for a particular product and then…
Tag: AI
5 applications of Artificial Intelligence that are disrupting the banking sector
“Artificial Intelligence enables banks to manage record-level high-speed data to receive valuable insights. Moreover, features such as digital payments, AI bots, and biometric fraud detection systems further lead to high-quality services for a broader customer base. Artificial Intelligence comprises a broad set of technologies, including, but are not limited to, Machine Learning, Natural Language Processing,…
How are Indian banks adopting digitisation and AI?
“In an article by finder.com, it is said that India is set to experience the biggest boom in digital banking adoption in the next five years, with a 21 per cent increase in adults with online-only bank accounts. This means that by 2025, there is an estimate that just under 400 million Indian adults will…
AI-Powered Contact Centres Will Enhance Banking Customer Experience
“The key differentiator in banking is not interest rates or commissions, but customer experience. Artificial intelligence (AI) unlocks better experience by enabling self-service and reducing branch visits Given the pace of digital transformation across industries, customers demand the same level of customised, personalised, fast and reliable experience from their banks as they do from their…
Can Artificial Intelligence Jeopardize Bank Loan Growth?
“Using artificial intelligence and automation to digitize and upgrade banking processes is the new imperative for banks and credit unions. They have come to realize that becoming truly digital institutions requires much more than offering a mobile banking app, or turning paper files into digital files. Digital transformation requires a much more comprehensive approach. To…