“Forty percent of customers prefer targeted ads aligned to what they are looking for to make the buying process easier. This could be why behaviorally targeted ads are twice as effective as non-targeted ads. AI helps marketers run more targeted brand campaigns, which eventually helps them decrease their marketing spend and increase their revenue. A…
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The Pros and Cons of Artificial Intelligence
“The advantages of artificial intelligence are many and only growing. AI can quickly translate a passage of text — for example, this article —into whatever language you’d prefer to read. AI can easily sort through tremendous amounts of data, providing humans with organized information at the touch of a few keystrokes. It can aid in…
Panera Tests Voice AI as QSRs Automate to Meet Drive-Thru Demand
“Fast-casual brand Panera Bread, which has more than 2,100 bakery-cafes in the United States and Canada, is testing artificial intelligence (AI) voice ordering technology at two of its upstate New York locations. The brand announced Monday (Aug. 29) that it is trying out “Tori,” an automated drive-thru voice assistant created by tech company OpenCity, which…
How E-Commerce Trendsetter Sephora Is Giving Its Digital Business a Tech Makeover
“The switch to commercetools gives Sephora the ability to utilize cutting-edge MACH architecture technology principles, which are designed to make it easier for companies to add or replace tech components in the future and respond rapidly to changing demand. MACH architecture stands for microservices-based, API-first, cloud-native, headless. Sreedhararaj spelled out for CO— how each of…
Artificial Intelligence: Its Advantages in Digital Marketing
“By creating material and visuals that it anticipates will be well-received by its target, AI is becoming more and more capable of handling the entire content development process itself. In addition, personalization offers individual clients material uniquely tailored to them. It does this by using data and reference points that AI “understands” are important to…