“Ecommerce continues to grow at an incredible rate, especially with 51 percent of Americans now choosing to shop on their computer or phone from the comfort of their home. Retailers that have implemented personalization strategies see sales gains of 6-10 percent, a rate two to three times faster than other retailers, according to a report by…
Tag: bmcgee
Google Makes AI Dominant In Niche Categories For Search
“Brands running organic search strategies on Google should closely tailor the content to their niche market because that’s how the search giant helps marketers pinpoint the messages that satisfy the query. It’s called automation through machine learning and artificial intelligence, a Searchmetrics study released this week explains. E-commerce sites are still high in the query…
‘AI and machine learning are fundamentally improving the core e-commerce experience’ – SEAN MULLANEY
“While at Google, Mullaney served as the head of big data and insights, leading the team that built next-generation sales systems that leverage large quantities of data, to enable sales consultants to effectively engage with advertisers. He also served as the head of sales operations for EMEA at Google Dublin, helping drive execution for a…
H&M invests in AI ecommerce site
“London-based menswear ecommerce startup Thread has set out to make styling much easier for male consumers and just received 3 million dollars from H&M to do so. The H&M Group’s investment arm, H&M CO:LAB has funded many innovative fashion startups that focus on technological or sustainable initiatives, such as Aday and Worn Again.” https://www.google.com/amp/s/fashionunited.uk/news/fashion/h-m-invests-in-ai-ecommerce-site/2018101739502/amp
Deep learning and local maximums for recommendation engines
I wouldn’t consider this “light reading” but it’s super interesting to understand and consider. “The clearest example of how that works is the increasingly ubiquitous recommendation engine. Almost every ecommerce site now lists other products that a visitor might be interested in while looking at an individual product. Figuring that those recommendations is an optimization…