“For Ricky Ray Butler, chief executive officer at BENlabs, there is no debate. ‘This is a bold opinion, but I do believe that in the next five years, marketing leaders will be the leaders of AI in organizations,’ he says. That belief comes down to the vast amounts of untapped data at their disposal. ‘ChatGPT,…
Tag: CMO
CMOs: 5 Key CX Trends To Harness In 2022
“Trend 1 –Avoid ‘Digital inconvenience’ ‘Customer experience is like an unfinished piece of art. You’re continuously working on creating perfect convenience, but the reality is it will never truly be finished. actively seek out dissatisfied buyers to try to better understand them, learn from any mistakes and invest in making their experience better.” Trend 2…
The growth triple play: Creativity, analytics, and purpose
– “Only 7 percent of companies are delivering on the growth triple play by unifying creativity, analytics, and purpose. They are driving average revenue growth of 2.3 times versus peers from 2018–2019 (which increased to 2.7 times versus peers from 2019–2020). – In the period 2018–2019, companies using just one of the capabilities—either creativity, analytics,…
IN THE AGE OF AI, CMOS STILL NEED TO TAKE RISKS
“Take for example Cheetos. A few years back, Cheetos announced a gift collection ecommerce site timed with traditional retail holiday promotions. The site sold pretty much everything but the popular snack, from cologne and branded leggings to bronzer and a $20,000 jewelry set. No AI parsing through Cheetos marketing data sets would ever tell their…
AI, automation and analytics: 3 critical strategies for CMOs in 2019, and beyond
“Technology now accounts for a whopping 29 percent of the total marketing expense budget, making martech the single largest area of investment when it comes to marketing resources and programs Investments in AR and VR, a small segment of AI, are expected to grow from $11.4 billion in 2017 to $215 billion in 2021, according…