“Now get ready for AI-based ordering, an idea that Domino’s executives touted on Thursday (Feb. 21) during the company’s Q4 post earnings conference call with investors. Not only did the chain’s Piece of the Pie loyalty program contribute “meaningfully to our traffic gains” during the period, according to CFO Jeff Lawrence, that program is now…
Tag: Dominos
Domino’s Makes A Pizza Points Loyalty Play With AI
“To receive the promotion, diners download the QSR’s app and sign up for its rewards program. They can then use a “newly embedded pizza identification feature to scan their pizza” and earn 10 points from the company. Customers then redeem 60 points for a medium two-topping pizza at the restaurant chain. To make the promotion…
Domino’s AR Pizza Chef Turns Visualization Into Ecommerce
“In fact, Domino’s has traditionally been an early adopter of technology, integrating the latest gadgets into their marketing strategy. Hungry customers have been able to track their pizzas for a decade now. The brand introduced “Dom,” an AI pizza ordering assistant in 2014 and earlier this year, began testing it as a replacement for human phone orders….