“Omnichannel touchpoints are increasingly crucial in digital banking: In Australia, 93% of respondents say they prefer to bank online in some form. Evidence that digital banking is the new norm. However, it is still essential to provide various digital options, as 62% say they prefer using the app from their bank or credit union, while…
Tag: Financial Services
Fintech Roundup: Banks beginning to view fintechs as frenemies
“As part of its efforts to stay on top of all things digital, Truist opened a 100,000-square-foot innovation and tech center. Some of the things the bank is getting serious about, according to Case, are cloud architecture, data and analytics. It’s even built an “API toolkit and playbook” that he describes as “very important” to…
Credit Union, Bank, Finance Conferences in 2022
The world is beginning to re-open and so I began to wonder, “are there any interesting in-person conferences in 2022?” Here’s a quick list of ones that caught my attention. AI in Finance – Apr 21 – New York Finovate Spring – May 18 – San Francisco Digital Banking – June 13 – Austin Jack…
5 Pivotal Marketing Trends in Banking for 2022
“One example is applying AI to customer service, to offer customers a more personalized and helpful experience. By seamlessly integrating AI within customer service, while still offering in-person services, financial institutions can better satisfy customers and resolve customer issues much more quickly, according to financial marketing agency The Dubs. This can mean using AI to…
Forrester report on how digital technology is changing how we bank
“’The past two years of the pandemic have fast-tracked digital behaviours and redefined how customers engage with their banks,’ says Forrester senior analyst, Aurelie L’Hostis. ‘Still, the ‘death of cash’ has once again been exaggerated. One thing for sure is that digital channels now dominate.’ According to Forrester analytics data, in 2021, 76% of Spanish…