“Just to catch you up: Google’s planned ad buy for this year’s Big Game includes 50 separate stories highlighting small businesses in all 50 states that have used Gemini tools to help their operations. The Wisconsin ad centers on a cheese store called the Wisconsin Cheese Mart. In the ad, it’s suggested that the company…
Tag: SalesForce
Salesforce announces new innovations for financial services
“Salesforce has launched expanded financial services – powered by AI – that offer more targeted and trusted automation to help teams unlock insights, deliver excellent customer service, and drive operational efficiencies. 78% of banking customers now establish their first connection with a financial institution via a website or app. Unfortunately, the experience of being a…
Salesforce launches marketing personalization and automation features
“Salesforce this week announced new Marketing Cloud features designed to help companies build deeper relationships with their customers. Thirty-eight percent of brands risk losing customers because of poor marketing personalization efforts, according to a study by Gartner. One of the new features, Einstein Engagement Scoring in Salesforce CDP, aims to boost engagement and conversion rates…
Salesforce: Combining AI and automation can give us superpowers and make us more productive
“At Dreamforce 2020, Salesforce unveiled Einstein Automate, an automation platform designed to help customers automate workflows and connect applications using the low-code or no-code tools. Robotic process automation is a key part of enterprise digital transformation strategies and I had a chance to speak with John Kucera, SVP of Product Management for Automation at Salesforce,…
AI Meets CRM and BI: 15 Salesforce Einstein and Einstein Analytics Announcements from Dreamforce 2019
“Nearly half of companies now say that they’re using some form of artificial intelligence, according to McKinsey research that Salesforce shared at Dreamforce 2019, yet seven out of ten companies report they’re seeing little to no value from their AI projects so far. The impediment is often not knowing where to start. Salesforce’s growing Trailhead…