“What are your top 3 tips for legacy brands who are starting to explore AI/ML in e-commerce marketing? How can marketers integrate AI and ML from inception through to measuring performance? 1) Get informed about what ML can do for marketers and what you need to get started. Like all exciting technologies, there is a…
Month: February 2020
A day in the life of… Mark Douthwaite, AI Engineer at Peak
“Which marketing or ecommerce has impressed you lately? I’m particularly proud of our work with Footasylum, a UK-based sportswear retailer, We created bespoke algorithms that distributed hyper-personalised product recommendations. Our work achieved a 28% uplift in revenue per email sent by Footasylum In another solution for Footasylum, we achieved a massive 10x higher than industry…
How SMEs can emulate the success of Amazon through ecommerce personalisation
“So much so that it was recently reported that they (Amazon) have more than a 30% share of the UK’s ecommerce market. Here are just a few of the practices of Amazon which can be emulated by SMEs through investment in an ecommerce personalisation platform. Personal references – ‘Hello John’ Recently viewed – link to…
How artificial intelligence and machine learning are revolutionising eCommerce experience?
“Algorithms were used to generate creative descriptions of each product via optical character recognition (OCR) and image processing. With this artificial-intelligence (AI)-enabled solution and natural language processing (NLP), automated product descriptions were generated. This reduced the time spent on this task and the retailer was able to reclaim lost online sales worth $6.9 mn, annually.”…
CWB Financial Group to implement FICANEX AI-powered chatbot solution
“We are thrilled that CWB Financial Group will be the first bank to implement tunl.chat and take advantage of this very strategic digital channel to improve customer communications,” said Andrew Obee , President & CEO of FICANEX. “Our experience with other tunl.chat implementations has allowed us to create a very robust AI-powered chatbot that will…