“Back in 2019, Porter and Thomas decided that the primary focus of the bank’s analytics and AI activity should be customers — hence the “customer insights, data, and analytics” label. Thomas, Lee, and their colleagues felt that improving processes and making better decisions within the bank was the best way to catch up to and…
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For AI to Pay Off, Financial Institutions Must Avoid ‘Shiny Object Syndrome’
“Artificial intelligence is not just a fad, but implementing it wastes time and money if financial institutions don’t clearly identify what specific problem AI will help them solve. Define what’s wrong first, and then decide if applying this hot technology will really help. Organizations must be careful not to fall in love with a solution…
CMOs: 5 Key CX Trends To Harness In 2022
“Trend 1 –Avoid ‘Digital inconvenience’ ‘Customer experience is like an unfinished piece of art. You’re continuously working on creating perfect convenience, but the reality is it will never truly be finished. actively seek out dissatisfied buyers to try to better understand them, learn from any mistakes and invest in making their experience better.” Trend 2…
McDonald’s just sold another tech company, but will continue its AI and data experiments
“The company announced Wednesday it has sold another tech company it only just bought in 2019 — targeted digital kiosk company Dynamic Yield. Mastercard is the new owner of Dynamic Yield, and the technology could be a good fit for the credit card provider. Mastercard has monetized the massive amounts of purchase transaction data flowing…
AI Algorithms Kick up Levi’s Revenue
“Levi Strauss & Co.’s Chief Strategy and AI Officer Katia Walsh on Friday (Dec. 17) noted that its Google Cloud-based data collection portal, which uses artificial intelligence (AI) and includes inventory and sales information, has transformed the entire company, The Wall Street Journal reports. In addition to its eCommerce site, Levi’s has its products in…