“96% of banking executives say the pace of innovation in their companies has quickened over the past three years. Accenture survey, 85% of banking executives say digital demographics that are generated by how consumers interact with digital tools provide powerful new ways to serve customers. Similarly, a large majority of banking executives (80%) say new…
Tag: personalization
In-vehicle Marketplace will be Available in 80 Percent of Premium Vehicles Sold by 2020, says Frost & Sullivan
Image Credit: Frost & Sullivan “The likelihood of in-car ads converting to purchases of products and services is especially high in automated vehicles, which makes marketplace a scalable model,” said Suhas Gurumurthy, “Connected car makers will be eager to build strategic partnerships with telecom providers and communication module makers to augment on-road safety and offer…
Blueshift raises $15 million from Softbank for its AI customer engagement tools
“There’s merit to Blueshift’s approach. A recent report published by Forrester Research found that highly personalized, omnichannel marketing campaigns have the potential to generate four times more revenue and 18 times greater profits than static campaigns. In practice, Interaction Graph enables marketing managers to manage email, push notifications, text messages, social media accounts, and webpages…
What Is Contextual Commerce and Why It Can Be So Hard
‘Contextual commerce is the idea that consumers should be able to buy whatever they want, wherever they want, with as few hoops to jump through as possible.’ On the back end, there are numerous systems a retail can harness to connect with consumers. “Any multivariate platform like Rich Relevance, Optimizely or Maxymiser can associate content…
Why Personalization is the Natural Evolution of eCommerce
“Another fun fact: nearly half of US consumers say they’re more likely to make purchases with companies that personalize experiences, according to Accenture. It’s estimated that by 2020, eCommerce businesses who use a smart personalization software will see as much as a 15% increase in their profits, according to Gartner. Following a recent 3-month long…