“Bump Boxes, an ecommerce subscription box brand for pregnant women, has seen huge success with its AI-enhanced marketing campaigns, launching Facebook and Instagram campaigns in minutes, decreasing ad spend by 50% and increasing purchases by 25% in two weeks.” https://multichannelmerchant.com/marketing/bump-boxes-leverages-ai-for-its-marketing-campaigns/
Tag: personalization
3 eCommerce Brands That Nail Hyper-Personalization
“Hyper-personalisation is a marketing tactic which leverages artificial intelligence (AI) and third-party real-time data sources to enhance brand messaging with relevant, context-sensitive information. For example, an email may be personalised with the customer’s name, but it could then be hyper-personalised by dynamically changing its content depending on the receiver’s past purchase history, physical location or…
Acoustic: Lifting the burden of tech in marketing with AI
“One simple example is the use of machine learning to automatically identify different elements within content assets and then tagging them accordingly. Another is in anomaly detection, where AI is used to identify changes in metrics such as website traffic, opt out rates or bounce rates and raise alerts. “This is going to be the…
New ‘personal touch’ tech reliant
“Interaction is disappearing in the banking industry,” McLachlan said. “Institutions need to build engagement, but through digital channels.” Arvest also is working with another fintech on an initiative called Banker Connect, which allows customers to pick a banker they can communicate with on a regular basis through digital channels. It’s the same banker every time…
Coming soon: Netflix-style nudges that reward retail bank customers
“Banks are exploiting artificial intelligence to target individuals with products and third-party rewards based on their specific needs and tastes, In July, Germany’s N26, a digital bank, relaunched its premium account to focus more on personalisation, and now includes discounts with third parties such as flexible workspace provider WeWork” https://www.ft.com/content/15a5126e-b907-11e9-8a88-aa6628ac896c