“‘You can have all the data in the world but if you’re not using it to your advantage or using it in the right way, it’s a waste of time, effort & money. The most successful companies are the ones who know how to utilize their data most efficiently.’ With regards to the biggest shift…
Tag: personalization
KanKan AI Deploying its Digital Marketing Platform at Large Commercial Bank in China
“One of the largest commercial banks in China chose KanKan AI to upgrade 150 branches servicing approximately 1.8 million banking customers in the Sichuan Province. ‘With the ongoing COVID-19 pandemic, commercial banks and financial institutions have ceased most of their offline marketing activities. Branch managers have realized the pressing need to integrate omnichannel marketing strategies…
How Artificial Intelligence is changing the way we search and find online
“The customer searching online tries to make their query as accurate and intelligent as possible while the search engine simply responds by sharing everything it knows, but without actually answering the question. AI by contrast can spot what the customer intends and gives answers based on that intent, depending where an individual shopper is in…
Octane AI Launches Shoppable Quiz, Enabling Ecommerce Brands to Create Personalized, Consultative Online Shopping Experiences
“‘We are creating a better way to shop online. The Octane AI Shoppable Quiz enables brands to get to know the needs, preferences, and concerns of each customer, and then uses this information to build a relationship where the right products and information can be shown at the right times.’ Interactive content like quizzes have…
How artificial intelligence gives ecommerce a boost
“Artificial intelligence (AI) is not only a tool to help improve the user experience and increase customer satisfaction, it can also facilitate payment management and detect potential fraud. The data also reveals that during the first three months of the pandemic, 4 percent of these consumers were new to online shopping in general and 8.3…