Artificial Intelligence (ai) blog to help eCommerce professionals connect, share ideas and best practices.
“The small, low-power screens range from basic displays for showing simple head-up information on sports eyewear, through to Full HD, RGB screens that can replicate a smartphone interface as though it’s floating in front of the wearer.”
“Pinterest recently announced “Complete the Look,” which leverages rich scene context to recommend visually compatible results in Fashion and Home Decor Pins. According to the company, “Complete the Look takes context like an outfit, body type, season, indoors vs. outdoors, various pieces of furniture, and the overall aesthetics of a room, to power taste-based recommendations across visual search technology.” This is an excellent example of how computer vision can truly personalize the shopping and sharing experience online and offline.”
Image credit: Modular4KC.com
Enhance store navigation with AR
“The widespread use of smart phones makes the device a primary target for implementing AR technology. With smart phones comes mobile apps, and those that feature personalized AR navigation can help retailers deliver a new level of customer engagement in-store. Whether a consumer wants to search for a product by general term, specific brand name, product or unique product code, apps like these enable the shopper to search in a variety of ways, according to their individual needs.
Once a shopper finds the desired product on the app, they can tap on the item to begin navigation from the shopper’s precise location to the product’s shelf location. By simply following their phone’s AR-enabled navigation to each item, the shopper can complete their trip with more ease than ever before. Using AR to better navigate a store according to preferences or existing shopping lists allows customers to experience easier findability and increased discovery of applicable products.”