How AR, AI play into delivering a personalized shopping journey

Enhance store navigation with AR

“The widespread use of smart phones makes the device a primary target for implementing AR technology. With smart phones comes mobile apps, and those that feature personalized AR navigation can help retailers deliver a new level of customer engagement in-store. Whether a consumer wants to search for a product by general term, specific brand name, product or unique product code, apps like these enable the shopper to search in a variety of ways, according to their individual needs.

Once a shopper finds the desired product on the app, they can tap on the item to begin navigation from the shopper’s precise location to the product’s shelf location. By simply following their phone’s AR-enabled navigation to each item, the shopper can complete their trip with more ease than ever before. Using AR to better navigate a store according to preferences or existing shopping lists allows customers to experience easier findability and increased discovery of applicable products.”

Adobe’s Tatiana Mejia: “Create your own chance at bat.”

“Adobe Sensei, our AI and ML technology, is purpose-built for digital experiences and focuses on three intelligence domains: creative, content and experience. Today, it is powering dozens of features across all of Adobe’s products, but I am most excited about what is coming next. For example, we are working to infuse AI into new mediums like augmented reality (AR).”

AR Shopping Apps to Help You Avoid Buyer’s Remorse

“We’ve all become accustomed to online shopping, but it has its limits. Every full shopping cart comes with it the risk of a letdown when your order arrives. The color, the size, the look, any number of things could be off and require the most dreaded of tasks: returning through the mail.

Enter augmented reality. With the help of developer tools like Apple’s ARKit to Google’s ARCore, apps are becoming more immersive. It’s slightly surreal to see pieces of furniture popping in and out of your living room or different shades of lipstick showing up on your lips. Check out some of our favorite AR-enhanced apps below.”

Mercari R4D Debuts AI Vision Shopping Experience Using Vuzix Blade AR Smart Glasses

“Vuzix Corporation, a leading supplier of Smart Glasses and Augmented Reality (AR) technology and products,  together with Mercari, Inc., under its research and development organization Mercari R4D, are pleased to announce the start of a AI vision proof of concept shopping experience for the Vuzix Blade AR Smart Glasses that strives to deliver e-commerce product information privately to the user by applying XR and Edge AI.

Using a simple hand gesture and the Vuzix Blade camera, users can retrieve similar products listed for sale on the Mercari marketplace, along with product details such as selling price, without taking their phone out of their pocket.  The Mercari marketplace app, launched in 2013, has been downloaded over 100 million times in Japan, the United States and the United Kingdom.  The Mercari AI vision enhancement shopping application, developed by Mercari’s R4D research and development arm, has been optimized for the UI/UX of the Vuzix Blade Smart Glasses and will be showcased to the public for the first time at CES 2019.”

Voice-first, AI, AR: Three technologies race to again change how we shop – GeekWire

(Pixabay / mohamed_hassan Image)

Subscription commerce is particularly ripe, especially that focused on product curation and sampling. The frequent repeat nature of a subscription service lends itself particularly well to AI. Your steady stream of preference data is all the fuel it needs to generate smart recommendations.

In this regard, Stich Fix is ahead of the curve using a combination of data sources including Pinterest board image scanning, style quizzes, textual customer feedback, and more. Its AI-driven recommendations are then passed onto a human stylist for final approval and the personal touch – a note to the subscriber. It’s not hard to see how the Stitch Fix approach could be applied to other verticals.