“When Todd Lindemann joined Redwood Credit Union about a decade ago, the institution did not have a good handle on its data. Like many banks and credit unions, data was trapped in silos and data governance was iffy. ‘We knew we were terrible with data, but we knew what we wanted to accomplish…We knew that…
Tag: ai personalization
How consumers will see banks embrace AI in 2022
“The challenger banks have shown it’s possible to furnish their accounts with AI to categorise and break down a customer’s spending. This doesn’t just save customers a lot of time they would have spent budgeting or balancing their checkbooks, but it can also draw on the bank’s own insights to help in delivering real-time analysis…
Using AI-Based CDPs to Improve the Customer Experience
“The use of CDPs has been growing for several years now. According to Gartner’s 2019 Marketing Technology Survey, 43% of brands polled had a fully-deployed customer data platform (CDP) and 31% were working to implement one. As customer data complexity continues to increase exponentially, the use of CDPs will continue to rise. Given that customer…
Six AI and Big Data Trends in Banking for 2022
“81% of bank and credit union executives believe that unlocking value from AI will be the key differentiator between winning and losing institutions, research by The Economist Intelligence Unit and Temenos found. Appen, a data collector, found that 71% of technologists say that Covid either somewhat or significantly accelerated their AI strategy. And one of…
Sibos 2021: Swift, Deutsche Bank, Société Générale and C3.AI to collaborate on AI platform
“On day two of Sibos 2021, representatives from Swift, Deutsche Bank, Société Générale and C3.AI took to the virtual stage to explore how collaboration and establishing a community between banks can support the deployment of artificial intelligence (AI) at scale. Aggregating data, however, can ensure that the utilisation of this data is accurate, and decisions…