Online merchandising & personalisation How hard can it be? Join Micha Mokhberi, founder and CEO of Apptus, in a light hearted (but insightful) journey through the world of online merchandising and personalisation. https://www.apptus.com/resources/the-apptus-experience-optimisation-engine-as-part-of-the-customer-journey
Tag: personalization
ai – A day in my life
How many times will I interact with ai today? This is a question that has been on my mind, but I haven’t had the time to monitor, document and track the interactions. So, yesterday December 29th, was my opportunity. It was Saturday, in the midst of the New Year holiday weekend. The kids would be…
Case study: Under Armour utilizing Cognitive Scale
Here’s an interesting case study I found from Cognitive Scale a project with Under Armour. Notes: Create a 1×1 personalized experience Leveraging AWS, ML, NLP Results 24% increase in story exposure (spread of impressions) 70% decrease in time needed to publish content Increase in revenue per visit https://info.cognitivescale.com/hyper-personalized-mobile-shopping
Video: FarFetch CEO sees role for AI in eCommerce
Jose Neves – Founder & CEO Data Targeted Marketing Personalization Social Marketing: Facebook, Instagram, WeChat, Yandex, TenCent
Holiday season is good time to put AI to work for e-commerce
“The US Census Bureau pegs Q2 e-commerce sales at $127.3 billion, an estimated 9.6 percent of all US retail sales in the second quarter of this year On average, consumers spend $114.19 per online order Even early last year, about 25 percent of queries on the Google mobile app and Android devices were by voice….