“Who do you turn to when you can’t decide what to wear? Your best friend, maybe. Instagram, probably. Fashion magazines, maybe. But soon, perhaps, it will be none of the above. Instead, you will try on an outfit, turn to a wall-mounted, five megapixel camera with front lighting and dual-antennae WiFi connectivity, and ask: “Alexa,…
Tag: personalization
How AI can unlock customer loyalty – RetailSector
“Despite overall consumer interest being higher than 2017 (with average page views soaring by more than a quarter year over year), shoppers are clearly holding out for a better bargain. Getting consumers to commit to a purchase, and securing their loyalty, is clearly harder than ever. That is, unless brands and retailers are able to…
3%-18% conversion rate improvement in Reflektion case studies
This afternoon I was checking out vendors leveraging AdWords to reach eCommerce professionals. I combed through the Reflektion site, and was impressed by their case studies with some well known brands. Conversion Rate Improvement: Toms – 3.3% Marmot – 13% Cafe Britt – 18% Check out the full details: http://reflektion.com/category/case-study/ Also, an interesting visual to…
US consumers love online shopping. Hate poorly design carts – Roy Edwards
I love this type of post…it’s a data goldmine. Ecommerce in the US has grown rapidly. In 2017 Americans spent a total of $435 billion shopping online, according to the Ecommerce Foundation. With an annual growth rate of over 15%. Even though Amazon is clearly the leading online retailer in the US with a market…
When AI Technology Gets Up Close And Personal – PYMNTS.com (Karen Webster)
“What if cutting-edge technology — technology not yet in mainstream banking, but arguably headed there with firm speed — could replicate in a significant and meaningful way, the old reality of having a banker who not only has the time to deal with customers one on one, but knows them deeply as individuals? It seems counterintuitive,…