“In the age of AI, algorithms and recommendation engines, digital consumers have become used to more targeted and relevant messages so we need to bring this in store too. Personalisation has become our sixth sense. More than a third of consumers interviewed for the report (38%) said that feeling like the experience was personalised to…
Tag: personalization
The Role Of Artificial Intelligence And Machine Learning In Driving Customer Experience
“The biggest question to ask before adopting this technology is: Do we have the data required to successfully implement an AI and ML strategy? Accurate, complete, timely and robust data can be critical for successfully training AI tools to perform tasks and to leverage ML. As AI and ML capabilities evolve, there are a few foundational…
New Global Data Suggests Online Fashion Shoppers Now Spend More on Mobile Than Desktop: 46% v 44%
“The research is based on an analysis of 1.2 billion visits to fashion ecommerce websites globally over the whole of 2018. New research suggests that online fashion shoppers globally now spend more on mobile than desktop: 46% v 44%. On average fashion shoppers browse for 164 seconds when they visit a site on mobile –…
Explore the future of retail at Digital Retail Forum 2019
“JOHANNESBURG, SOUTH AFRICA – Media OutReach – 18 January 2019 – There is so much more in store for the African retail industry. According to research conducted by PWC, many sub-Saharan African countries have emerged among the world’s fastest-growing economies. This kind of development is due, in part, to a great deal of economic and social change, but also because…
Artificial Intelligence Is Expected To Be The Most Impactful Technology On Commerce
“In the same survey, Euromonitor International also asked industry professionals what aspects of commerce would be most impacted by key technologies like artificial intelligence. In the near term, respondents expected artificial intelligence to improve customer engagement, such as tailored marketing and personalized recommendations, as well as enhanced website search. Despite the promise of these technologies,…