“Celect was founded by Massachusetts Institute of Technology (MIT) professors Devavrat Shah and Vivek Farias in 2013, and has helped many retailers “optimize inventory” through data collection and machine learning. According to its website, past clients include Urban Outfitters, Lucky Brand and Aldo, among other major retail brands.” https://www.google.com/amp/s/observer.com/2019/08/nike-buys-ai-startup-celect-learn-customer-preference/amp/ Devavrat Shah http://linkedin.com/in/devavrat-shah-63b59a2
Tag: conversion rate optimization
Why Personalization is the Natural Evolution of eCommerce
“Another fun fact: nearly half of US consumers say they’re more likely to make purchases with companies that personalize experiences, according to Accenture. It’s estimated that by 2020, eCommerce businesses who use a smart personalization software will see as much as a 15% increase in their profits, according to Gartner. Following a recent 3-month long…
Why AI plays a role in about 30% of TechStyle’s Facebook ads
“The ability to quickly create ads is crucial for a merchant like TechStyle given that its product catalog is regularly changing. Now, roughly 30% of the retailer’s ads are created via the Smartly.io platform. That’s helped boost the retailer’s click-through rate on Facebook ads to nearly 1.0%, roughly double its previous 0.5% rate.” https://www.google.com/amp/s/www.digitalcommerce360.com/2019/02/19/why-ai-plays-a-role-in-about-30-of-techstyles-facebook-ads/amp/
Explore the future of retail at Digital Retail Forum 2019
“JOHANNESBURG, SOUTH AFRICA – Media OutReach – 18 January 2019 – There is so much more in store for the African retail industry. According to research conducted by PWC, many sub-Saharan African countries have emerged among the world’s fastest-growing economies. This kind of development is due, in part, to a great deal of economic and social change, but also because…
Artificial Intelligence Is Expected To Be The Most Impactful Technology On Commerce
“In the same survey, Euromonitor International also asked industry professionals what aspects of commerce would be most impacted by key technologies like artificial intelligence. In the near term, respondents expected artificial intelligence to improve customer engagement, such as tailored marketing and personalized recommendations, as well as enhanced website search. Despite the promise of these technologies,…