This afternoon I was checking out vendors leveraging AdWords to reach eCommerce professionals. I combed through the Reflektion site, and was impressed by their case studies with some well known brands. Conversion Rate Improvement: Toms – 3.3% Marmot – 13% Cafe Britt – 18% Check out the full details: http://reflektion.com/category/case-study/ Also, an interesting visual to…
Tag: conversion rate optimization
US consumers love online shopping. Hate poorly design carts – Roy Edwards
I love this type of post…it’s a data goldmine. Ecommerce in the US has grown rapidly. In 2017 Americans spent a total of $435 billion shopping online, according to the Ecommerce Foundation. With an annual growth rate of over 15%. Even though Amazon is clearly the leading online retailer in the US with a market…
Increase conversion rate by almost 40 percent for products in categories which have 3D
“According to the Cappasity 3D imaging market research, 82 percent of visitors to the product page activate the 3D view, and 95 percent of respondents prefer an interactive 3D representation to video playback. So, it does not come as a surprise that 3D product imaging allows for significant increase in key metrics like conversion rate. “We managed…
Bad UX is costing e-commerce businesses nearly $1.5 trillion globally
“This is a key focus that is being recognized by the industry and brands as a whole, with customer experience consultancy, Walker, revealing that, by the year 2020, customer experience will overtake price and product as the key brand differentiator. Permanent uplift in conversion is a by-product of improving the user experience, which leads very…
Nosto/Knomo – 60% increase in conversions
“Nosto’s AI-powered personalisation solution for bag and tech accessories retail brand Knomo has been recognised as a double-winner in the eCommerce Awards for Excellence 2018. It was honoured with both the ‘Best use of AI’ and ‘Best use of Personalisation’ awards at the annual online retail industry event. The results have been impressive. Since going…